453% rise in hyper-casual downloads- SayGames

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In December 2019, the ultra-casual specialist SayGames ranked first for downloads from targeted video game publishers.

 

SayGames ‘Sand Balls’ are amongst all other hyper casual games the most successful games. Sand balls is a light-weight game with its short burst’s sessions.

 

Ultra-casual games are more prevalent in India because of their smooth gameplay and accessibility. This genre of games uses simple mechanics and start getting better after the year 2017 and soon become a genre of their own.

 

Hyper Casual games has become so popular in the year 2019 that as many as 9 out of the top 10 games were from the hyper-casual genre. Their mass adoption over the last year has increased CPIs across all of the major markets.

 

One of the challenges faced by this genre is that homogeneity. Due to its high amount of acceptance & likability among the users it is facing more & more challenges and competitions globally or specifically in all major game market.

 

Today Hyper casual games are constantly adapting continuous innovation and iteration so as to beat the trending competitions among the game developers and publishers and always syncing with the user expectations.

 

Hyper’s era of casual games is certainly here to lead and reigns supreme throughout the App store and the Google-Play store.

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