Thatgamecompany along with their partners of Sky: Children of the Light, Medecins Sans Frontieres (MSF), and OneTreePlanted has successfully raised $1 Million in support to frontline workers. Sky Global Community helped the company to achieve this goal by purchasing a special flower pack in the ‘Days of Healing’ campaign in-game.
How Sky Global Community Raised Funds?
This initiative is implemented in response to the COVID 19 pandemic and prevailed throughout the four-week campaign. The company raised $1,027,340 and donated 100% of the net amount to MSF. The initiative also emphasized the #PlayApartTogether gaming trend to get competitive gamers together while socially distanced.
The company’s Executive Director, Avril Benoit told that they are pleased to become a medium for this cause. And Doctors Without Borders are extremely grateful for the support and generosity. Jenova Chen, Co-Founder of thatgamecompany added that we are pleased by the response of the campaign got by its Sky global community.
The company is always found to work for social and environmental issues. Earlier in the year, they have also come forward for the Earth Day event where they planted a real-tree across the Amazonian and other forests of Australia.
All About Medecins Sans Frontieres (MSF)
- Doctors Without Borders is an independent organization working to provide aid for the people affected through natural calamity/disasters, epidemics like COVID 19, and more irrespective of race, religion, gender, etc.
- The volunteers of MSF are taking care of patients by offering them mental support, health education, and educating viral control measures.