Facebook Gaming overtakes YouTube Gaming in terms of the hours of content watched.
According to the Streamlabs Q3 2021 Live Streaming Industry Report, it has been seen for the first time that Facebook Gaming has overtaken YouTube Gaming Live in the total number of hours watched. People have been spending more time to watch their favourite streamers on the former platform, rather than the later.
The report that was published by the company on Wednesday, October 27, 2021, states that viewers have watched content worth 1.29 billion hours, on Facebook Gaming, in the period between August, 2021 and September, 2021, alone. This, as per the report, indicates a 9.2 percent rise in the hours spent on the platform by viewers, as compared to the previous quarter.
On the other hand, the report states that in the case of YouTube Gaming, where viewers had watched content worth 1.294 billion hours in the Q2 of 2021, have watched a significantly lesser, 1.13 billion hours’ worth of content in the recent past three months. It seems that Google’s streaming platform is steadily losing viewership, after it had hit its peak viewership, at the end of the past year.
As per Streamlabs, this milestone for Facebook Gaming could very well be attributed to its international popularity. The platform’s popularity combined with some of the features that the platform has rolled out, recently, such as “co-streaming”, could be attributed to this new milestone.
A Breakdown Of The Total Hours Watched In Q3 Between Twitch, Facebook Gaming & YouTube Gaming Live
It is still difficult to say, still, whether Facebook will be able to continue topping over YouTube, in the future as well, or not. However, over this same timeframe, the company has witnessed a fall in the number of unique channels as well as the total hours streamed. At the present moment, these figures stand at 440,000 and 17.1 million hours, respectively. These figures represent a 48 per cent and 17.8 per cent decline, respectively, as compared to the previous quarter. However, as indicated by Streamlabs, the company is, most definitely, on the right track towards growth.
Twitch on the other hand, has had to deal with its own set of problems. In the Q3 of 2021, viewers have watched 5.79 billion hours’ worth of content. Now, while this figure is significantly greater than Facebook Gaming and YouTube Gaming combined, the platform has witnessed an 11 per cent fall in its viewership hours, as compared to the previous quarter.
These numbers indicate towards a 22 per cent decline in the year over year viewership hours for Twitch. This is the first time that the company has reported a year over year decline in its unique channels. The numbers have fallen from 10.6 million in the Q3 of 2020 to 10.4 million in the Q3 of 2021. However, with more than 70 per cent of the market share, in terms of viewership hours, it will still be a long time before any of its competitors overtakes Twitch’s dominance or its supremacy in the livestreaming industry.
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Source: Streamlabs Q3 2021 Live Streaming Industry Report