miHoYo The Developers Of Popular RPG Genshin Impact Encourage Fan Made Merchandise And Creators- Header

Genshin Impact Developers, miHoYo’s Stance On Commercial Sale Of Fan Made Merchandise

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miHoYo the developers of Genshin Impact have been extremely generous policies when it comes to its fan artists.

miHoYo on May 21, 2021 released the Genshin Impact Overseas Fan-Made Merchandising Guide. This has given explicit permission fans to commercially sell fan-made merchandise based on the game. The guide outlines a few restrictions and the artists do not have to get in touch with the studio as long as the batches were small amd under the limit of 200 units.

The present legal environment has not exactly been very conducive to artists looking to make and sell arts and merchandise that draws inspiration from movies, books, videos and much more. There already is implicit understanding in the artists community that content by companies such as Disney are completely out of bounds for unofficial merchandising. Entertainment companies such as FUNimation have even stated explicitly that artists selling unofficial merchandise based on their creations are essentially “infringing their copyrights”.

In the present scenario, there are very few companies that endorse the fan art that have been inspired by their creations. Supergiant Games, in this regard have a comparatively permissible policy when it came to commercial sale of their fan made arts and merchandise. However, their IPs are significantly smaller, in comparison.

Genshin Impact Developers, miHoYo's Stance On Commercial Sale Of Fan Made Merchandise

miHoYo The Developers Of Popular RPG Genshin Impact Encourage Fan Made Merchandise And Creators- Inner Image 1

miHoYo on the other hand has a very liberal outlook when it comes to fan made merchandising and their sale. While Genshin Impact by far isn’t the first game to have such a broad and active fan base, its developers sure have a way of winning the fans over with their policies. The company has very liberal policies and even have a very effective Content Creators Program.

The company understands the role played by the Content Creators in not only ensuring a growing fan base but also in keeping them emotionally involved. As a content creator was quoted as saying “The Genshin fandom is more willing to spend on physical goods because they’re already likely investing a lot of money in the game, and if they don’t use money, they instead invest more time. This also creates an emotional investment”.

In the past as well, miHoYo has held several fan art contests on social media. They even actively take part in endorsing the fan arts on their social media platforms through there official Content Creator’s Program. While many have criticised this move of the company, arguing that the in-game currencies and privileges were hardly remuneration enough, most have welcomed the move. 

Genshin Impact Developers, miHoYo's Stance On Commercial Sale Of Fan Made Merchandise

miHoYo The Developers Of Popular RPG Genshin Impact Encourage Fan Made Merchandise And Creators- Inner Image 2

As a result of this stores such as Etsy are flooded with Genshin Impact themed knick-knacks. This includes earrings, pendants, posters sweatshirts, t-shirts, pins, tarot cards and much more. This has in turn, also, to some extent helped in keeping the fan base interested, active and engaged.

Board game designer, going professionally by Brother Ming, who has developed Genshin Impact themed tarot cards, Genshin Tarot, says “[Previously], they didn’t publicly support [commercial fan artists], but they also weren’t doing anything to prevent us from making fan merchandise. So we knew there was a healthy attitude towards us. But then they were like, hey, just email us. And that was like: woah…we can do that?”.

He even goes on to say that when he had emailed to miHoYo to request permission for commercially producing the tarot cards commercially, he did not really expect any response from the company. However, he was surprised when he got a very generic response to his mail that just said, “Hey, thanks for letting us know”.

miHoYo’s lenient behaviour and approach towards commercialized sale of fan made merchandise based on its game can mostly be taken in a positive light. What are your thoughts on this? Let us know in the comments below.

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