Niko Partners Report Asia’s Cloud Gaming Addressable Market To Triple Up To 500M By 2025 - Header

Niko Partners Report: Asia’s Cloud Gaming Addressable Market To Triple Up To 500M By 2025

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Market researchers Niko Partners state that while cloud gaming might reach more than 150 million people by 2021; the real figures are actually significantly smaller.

According to a recent report published by Niko Partners, Aisa’s leading market researcher specializing in video games, streaming and esports states that while the potential of cloud gaming’s addressable market might reach over 150 million people by the end of 2021, the real numbers are significantly lesser.

According to the report published by the market research and consultation firm, out of the total population of about 1.5 billion gamers only a meagre 10% can be estimated to be addressable for the cloud gaming market in the region. However, according to the report, the numbers could go up to 500 million by 2025.

As per the report, it is not that the region currently has 150 million subscribers to cloud gaming. It simply states that it had the potential to hit those numbers if everyone who had the means to subscribe to cloud gaming actually did avail it.

The report did not mention the number of gamers who actually have availed the services, currently. But the report takes into account the entire region of Asia, services available and the general outlook of the population in the countries.

The report takes into account the countries of China, Japan, South Korea, Indonesia, Chinese Taipei, Malaysia, Vietnam, Thailand, Singapore, India and the Philippines. The report states that of the 1.5 billion gamers that are currently active in Asia, a significant portion, almost 1.4 billion of them play on mobile. This is followed by about 550 million who play on their PCs and finally a meagre 50 million that play on consoles.

Being a smartphone first gaming market, Niko Partners’ report predicts that players in the region will most likely encounter cloud gaming services on their phones first. Thus laying stress on the requirement of proper infrastructure such as network requirements, stable connections, quality of content, value and overall cost, and most importantly the experience.

Niko Partners Report: Asia’s Cloud Gaming Addressable Market To Triple Up To 500M By 2025

Niko Partners Report Asia’s Cloud Gaming Addressable Market To Triple Up To 500M By 2025 - Inner
Image Credits: Asia's Cloud Gaming

Cloud gaming in the region is still in the early stages of infancy and most countries do not have the infrastructure to support it. Currently, South Korea leads, with Japan and Taiwan following closely behind. The situation is the least developed, in Malaysia, the Philippines and finally, India.

Going by the report, South Korea currently seems to be the leader in being the most likely and viable for the cloud gaming services. With feasible and strong broadband and 5G infrastructure, a well-established and predominant gaming culture, the SKT 5 GX Cloud Game (Xbox), superior content and value, the country is well ahead in the establishing of the cloud gaming market.

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Source: Niko Partners

Asia’s Cloud Gaming Addressable Market To Triple Up To 500M By 2025: Niko Partners

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