Recently, one of the top Indian word game developers PlaySimple have been fully acquired by MTG. MTG are Swedish digital entertainment company who have been looking out to expand it’s gaming business. MTG’s recent deals include ‘Bloons’ developers Ninja Kiwi and ‘F1 Manager’ creator Hutch Games as well.
PlaySimple is an Indian gaming company based in Bangalore which has over 200 full-time employees. Their recent game ‘Word Trip’ has over 5,000,000+ installs with 4.6 rating on Google Play Store. The company has created nine titles and has four new games in their future prospect. Currently, the company has 75 million installs and 7 million monthly active users. They have also been offered to earn upto $150 million in performance based earn-out payments if they are able to meet targets by MTG.
Maria Redin, CEO and MTG Group president stated, “Play Simple is a rapidly growing and highly profitable games studio that quickly has established itself as one of the leading global developers of free-to-play word games, an exciting new genre for MTG”. “Play Simple’s ad-tech and cross promotion competences which have played a pivotal role in their own journey can in time allow us to accelerate the growth of our whole gaming vertical. Expanding our geographical footprint into the Indian subcontinent will also provide access to one of the best talent pools in the world”.