Despite Massive Negative Backlash, Ubisoft, For Some Reason, Doubles Down On NFTs - Header

Despite Massive Negative Backlash, Ubisoft, For Some Reason, Doubles Down On NFTs

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Ubisoft continues to pursue NFTs, despite the company facing massive negative backlash.

In a recent interview with the crypto currency blog, Decrypt, Ubisoft discussed the backlash and criticisms that it has been facing over its NFT scheme. The video games publisher addressed its recent announcement of Quartz and called it a “major change” for the fans.

Blockchain technical director at Ubisoft, Didier Genevois says, “We have received a lot of feedback since the announcement, and we hear both the encouragement and the concerns”. Adding that, “We understand where the sentiment towards the technology comes from, and we need to keep taking it into consideration every step of the way”.

Genevois further goes on to say, “This experiment is meant to understand how the value proposition of decentralization can be received and embraced by our players. We know it is a major change that will take time, but we will stay true to our three principles”.

Ubisoft Continues To Push Its NFT Scheme Despite The Massive Negative Backlash

Liz Edwards, senior character artist for Apex Legends, tweeted images from the Ubisoft Quarts Store (since it is not available in India yet, the link will lead to a dead page). According to Edwards, who had looked at two third party marketplaces, there were only a total of fifteen sales, with one of the sites having zero sales, as of on December 19, 2021.

In one of the tweets in the thread, Edwards also notes that it appears that around 2256 NFTs had been created for Ubisoft Quartz. This implies that less than even one percent of the NFTs have been purchased since the day it was first launched.

In another one of the tweets in the thread, Edwards notes, “Am I understanding this right? Ubisoft managed to make an NFT that not even NFT fans want? Because that is very very very funny”.

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Source: Decrypt

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