Match Your Nails With Your Xbox Controller Because Xbox Now Has Its Own Nail Polish Range- Header

Match Your Nails With Your Xbox Controller Because Xbox Now Has Its Own Nail Polish Range

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Leading nail polish brand, OPI and Xbox have teamed up for the former’s palette of colors inspired by gaming, for its Spring 2022 collection!

Match Your Nails With Your Xbox Controller Because Xbox Now Has Its Own Nail Polish Range- Inner 1

Have you ever wished that your nails perfectly match the color of your controller? Well if you have ever had that thought, you can hold on to it a little longer. Because your wishes are closer to coming true than you could have thought of.

This new collaboration between OPI and Xbox will be including twelve different hues. And all of these different colors will be bringing to life popular phrases in gaming and the virtual worlds that players come across in the Xbox Game Pass titles.

Twelve Shades In The OPI x Xbox Spring 2022 Collection Are

  • Achievement Unlocked*: Unlock a world of color that’s lilac optimized.
  • Can’t CTRL Me*: A shimmery robin’s egg blue that cannot be CTRL’d.
  • Heart and Con-soul: A shimmery crimson red that takes nails to the next level.
  • N00berry*: Berry boost your nails with this deep crème purple.
  • Pixel Dust: A shimmery mauve pink that will pixelate your world.
  • Quest for Quartz: A shimmery rose quartz that will put you in the winner circle.
  • Racing for Pinks*: A crème rose that will rev your engine.
  • Sage Simulation: Get lost in a shimmery sage green simulation.
  • Suzi is My Avatar*: A creamy pink-nude that will give you virtual power.
  • The Pass is Always Greener: Meet your matcha with this creamy pastel green.
  • Trading Paint*: A crème apricot you’ll race to the finish for.
  • You Had Me at Halo: A shimmery galactic blue that will give you sparkly stats.

These shades will be available in Infinite Shine, Nail Laquer, GelColor and Powder Perfection* (available for select shades only).

The complete collection will be available for retail at ULTA, in the U.S from when the partnership has been announced. Globally the collection will be available starting from February 1, 2022, at all outlets where OPI products are sold. Starting February 1, 2022, fans in the US will also be able to unlock in game content matching their hues, in Halo Infinite and Forza Horizon 5.

While players have gotten accustomed to advertisements for fast food brands and beverages popping up in their games. In recent years, there has been a slight shift in the brands that gaming companies are partnering up.

Until a few years back, gaming companies had collaborations with brands and companies that catered to a demographic of men in the age group of 18 to 30. However, the gaming industry is slowly realising the fact that it is not just men in the 18 to 30 age group that play their games and hence they are now changing their marketing strategies to fit their new demographic.

This collaboration between Xbox and OPI is not the first such collaboration and we surely hope that it is not the last one of its kind. Companies like Nintendo too has previously released eye shadows, in the recent past, for their gamers.

Pick your shades and paint them on! Tell us which one of the twelve hues listed above are you rooting for. Well does it matter, as long as it matches your beloved Xbox controller? Let us know your thoughts!

We post the latest updates and insights from the world of gaming. For the latest news, updates, rumours and insights from the video games industry, upcoming games, new releases, game recommendations and much more, do keep an eye out on our space!

Source: OPI/Xbox

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